The very first true load carrying Landy

Since the very early days Land Rover toyed with the need to increase the load capacity of the regular 80" Land Rover. After 5 years and a number of false starts (the first prototype being created in 1950) a new 107" wheelbase chassis was developed that would carry a pick up body offering a full 6' load bed behind an enclosed three person cab. This was (perhaps un-inspiringly) launched as the 'Land Rover Pick-up Truck' but has later become known as the '107" Series I Pick-up.' The sales promotion from the outset emphasised the load capacity and the vehicle's 'Go-Anywhere' credentials. Land Rover's sales literature promised that the pick-up would convey "... you and your load through where others fail". Later models incorporated capacity to allow power take off to be fitted to the front, mid or rear.

£635 would offer you a choice of just blue or grey bodywork (with opposite coloured wheels and chassis). Its sides, at over 20", were higher than those of the shorter wheelbase 86" Land Rover launched just months before. Running down either side of the load areas were lockers built into the wheel arches. The rear bodywork was not complex in design or manufacture. Galvanised strips were planted over leading edges to mask seams.

As with all Land Rovers of the time, the cab was basic in the extreme. However, being enclosed and with locking doors it offered owners a new-found degree of security. With an eye to the non-agricultural market towards which this vehicle was now aimed, £20 more would buy you the "Deluxe cab". This offered such luxuries as; head and door linings, a dashboard parcel shelf, door pockets, plastic floor covering, enhanced seat cushions, a second wiper and an internal cab light.